A creator lately requested me, “Are we going to make long-form movies on Instagram?” The reply isn’t any, and I wish to clarify why.
We do a variety of various things on Instagram, however at its core it actually has two jobs. One: Join with buddies. Second: Aid you discover your pursuits, normally via brief movies.
It seems that these two issues are symbiotic. You see an incredible video of a comic performing one thing that makes you chortle out loud, and you then ship it to somebody who will chortle as a lot as you do. Or for me, I see the spotlight of an incredible soccer objective or trick and I ship it to somebody I do know who loves soccer as a lot as I do. So this stuff are about connecting with buddies about your pursuits.
It seems that long-form video is much less symbiotic with these different jobs. In the event you watch a ten or 20 minute video, you will see much less content material from your pals, you will work together with your pals much less, and you will truly be much less more likely to ship that content material or video to your pals. So we’re not going to pursue that enterprise as a result of it is a part of our core identification of connecting folks with their buddies, and we do not wish to undermine that by pursuing long-form films.
We all know brief movies do not at all times do that, however it might. We attempt to prioritize brief movies. So let me know what you assume within the feedback under. I am certain there might be a variety of dialogue about this. Peace.
