(together with Instagram and X) One of many extra troubling elements of the tradition is customers sharing context-free however partaking clips from motion pictures or TV reveals. Usually, they do not state or clarify up entrance, prompting viewers to ask questions within the feedback, which is a way to extend engagement. TikTok is rolling out a brand new characteristic known as TikTok Highlight.
When the platform’s know-how detects an relevant clip, it is going to add an anchor hyperlink to a touchdown web page with extra particulars concerning the present or film. The web page will embody a synopsis, solid data, and official accounts, in addition to hyperlinks to different TikToks with the identical title so you’ll be able to proceed to study extra. The touchdown web page can even embody particulars about the place to look at the present or film on the streaming service, or buy tickets if the film continues to be in theaters.
Studios that take part on this measure additionally stand to learn considerably. TikTok is now an necessary a part of advertising methods for motion pictures and TV reveals, so Hollywood may use a hub the place customers can go to study extra and presumably purchase theater tickets. TikTok says it is going to be capable of finding appropriate creators and incentivize them to advertise their initiatives. Studios even have entry to engagement analytics.
